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What's the Message?Teens teaching kids about the realities of alcohol and tobacco advertising Sometimes no one can make a more permanent impression on a child than an older child or teenager. In this program, staff from Partnership for a Drug-Free Community train high school students in North Alabama to teach younger students (grades 6-8) how alcohol and tobacco advertising is targeted to youth. The program, funded by The Alliance Counteracting Alcohol and Tobacco Advertising Targeting Youth (ACATA), strives to minimize the effect alcohol and tobacco advertising has on kids by helping them recognize ads targeted at them. The high school student "teachers" also benefit by learning the power of advertising, developing public speaking skills and understanding the influence that they, as role models, have on younger children. A few comments about the program... "[This program] is a gift to help younger
children. I’m hoping I can change a child’s direction
[away from] alcohol and tobacco." "This is a wonderful way to teach young
children the truth about tobacco companies, their products and the
way they advertise. All the way around, a winner!" "This program is a positive influence
on younger children and a great way to teach them about alcohol
and tobacco advertising."
Also, read more about our other programs: Kelly Bear to the Rescue | At-Risk Tutorial Program | Too Good for Drugs and Violence-After School Activities | What's the Message | The Choice Players | Teen Court | The PEN Show | Parents Resource Center | Speakers Bureau | Red Ribbon Rally Also, read more about... |
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